FOR IMMEDIATE RELEASE
From the Information Highway to the Beltway
Consumers to Test Drive 50 Different Cars During EdmundsLIVE Cross-CountryTour
WASHINGTON,DC, July 5, 2000 - Edmunds.com, (http://www.edmunds.com), the Web's leading consumer resource for unbiased automotive information, is coming live to the Beltway to kick off a six-city interactive auto show where consumers can test drive some of the most popular cars and trucks, talk with industry experts, and experience all things automotive courtesy of an objective, unbiased host whose usual mission is to empower and educate consumers online.
WHAT: 50 most popular cars on the market available for consumers to driveWHEN: all day Friday, August 4- Sunday, August 6WHERE: Fed Ex FieldHOW MUCH: $15 (includes t-shirt) per adult (over 18); children admitted freeHOW: register online at www.edmunds.com or onsite
"For 35 years, the Edmunds' brand has been differentiating itself from other automotive information resources," said Peter Steinlauf, president and CEO, Edmunds.com. "In 1994, we were one of the first companies to establish an online presence, and today we have established another benchmark for the industry by extending our online model to include a physical presence."
Edmunds anticipates that more than 60,000 consumers will attend and test drive vehicles during the course of the $15 million tour, which occupies one million square feet of space, or approximately 22 football fields. Consumers must register online at www.edmunds.com to drive vehicles on test tracks that replicate city driving, off-roading and other vehicle-appropriate courses. A free t-shirt, snacks and beverages are also included in the $15 cover charge for adults (18 and over).
The 2000 EdmundsLIVE tour has the following stops:
- Atlanta (Atlanta Motor Speedway) July 7-9
- Washington, D.C. (Fed Ex Field) August 4-6
- Chicago (Chicago Motor Speedway) August 11-13
- Englishtown, NJ (Raceway Park) August 31-September 3
- San Francisco (Golden Gate Field) September 15-17
- Los Angeles (Hollywood Park) September 23-29
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward, truthful information on key aspects of buying, selling, and owning a vehicle. Users are provided automobile pricing data, extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world, and the Town Hall, an interactive community of more than 500,000 active members. Edmunds.com was ranked #1 in the Wall Street Journal's Survey of Car-Shopping Web Sites, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, and one of Money's 50 Most Useful Financial Websites.