Ford Escape Gets Early Edge over New Honda CR-V in Online Consideration, Says Edmunds.com


Ford Escape Gets Early Edge over New Honda CR-V in Online Consideration, Says Edmunds.com

SANTA MONICA, Calif. — November 22, 2011 — The 2013 Ford Escape saw a bigger surge of consumer interest than the 2012 Honda CR-V after the competing crossover SUVs debuted at the Los Angeles Auto Show last week, says Edmunds.com, the premier online resource for automotive research.

According to Edmunds.com site traffic data, the Ford Escape enjoyed a 95 percent lift in average consideration in the days following its unveil last Wednesday. The CR-V, meanwhile, saw a jump of just 25 percent over the same period.

"This is just one of many battles to come in the next 12 to14 months within the crossover SUV segment," said Jessica Caldwell, senior analyst at Edmunds.com. "The Escape and CR-V will fight to outdo each other, but they'll also have a lot of other competitors in an increasingly strong segment that includes other popular choices like the Chevy Equinox, Nissan Rogue and Toyota RAV4.."

LA Auto Show Debuts — Biggest Jump in Average Daily Consideration
RANK MODEL Percent Change*
1 Cadillac XTS 101%
2 Hyundai Azera 96%
3 Ford Escape 95%
4 Mazda CX-5 86%
5 Infiniti JX 49%

* Change in average daily consideration from 11/9-11/13 to 11/16-11/20

The new Cadillac XTS enjoyed the highest consideration lift of any model debuting at the LA Auto Show (+101 percent). Edmunds' InsideLine.com praised the new Cadillac's CUE technology system that "looks straight out of Stuttgart or Munich."

Other debuts enjoying a significant week-over-week lift include the Hyundai Azera (+96%), Mazda CX-5 (+86%) and Infiniti JX (+49%).

About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)

Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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