FOR IMMEDIATE RELEASE
Edmunds.com's 'Women's Car Guide' Offers Free Advice
New Section Launches on International Women's Day
SANTA MONICA, Calif. — (March 8, 2005) — Women influence more than 85 percent of all new car buying decisions, but many women feel intimidated or condescended to when purchasing a car. Edmunds.com, the premier online resource for automotive information, today launched its free "Women's Car Guide," which offers women the information they need to be better educated and more empowered consumers. The guide can be found at http://www.edmunds.com/women/index.html.
"Recent studies have shown that 37 percent of women admit that they don't do any research before going to a car dealership," said Joanne Helperin, Senior Features Editor for Edmunds.com. "Our hope is that with the availability of free, reliable women-oriented car-buying advice, those people will be more inclined to spend time preparing to become better-educated consumers, saving money and gaining confidence along the way."
Written largely by Edmunds.com's female editors, the new section offers comprehensive buying advice as well as articles specifically focused on automotive topics that women have indicated are of primary concern and interest, including safety and hybrid vehicles. The buying guide asks "Who Do You Want to be?" and creatively arranges content in categories that serve as responses to the question. Categories include, "A Smart Shopper," "A Bargain Hunter," "A Strong Negotiator," "A Family Manager," "A Safety Expert," "A Green Consumer," and "A Self-Starter," the latter of which teaches do-it-yourself tips for changing a flat tire, buying car insurance and other important tasks.
Additionally, there are links from the "Women's Car Guide" to discussion forums where women can exchange advice and stories with other women. Some of the current topics include "Cars for Moms" and "Car Buying for Women."
About Edmunds.com, Inc.
Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market Value® pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. For example, the company supplies content for the auto sections of NYTimes.com, AOL, About.com, iVillage.com and IGN.com, provides weekly data to Automotive News and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes a high-speed, on-screen car magazine called Inside Line available free at www.insideline.com. Edmunds.com was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM and was ranked first in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal. The company is headquartered in Santa Monica, Calif. and maintains a satellite office outside Detroit.