SANTA MONICA, Calif. — November 20, 2013 — Sunrise Volkswagen will make automotive history Friday, November 22 through Sunday, November 24 when it allows Edmunds.com, the leading web site for car shopping and automotive information, to "take over" its showrooms.
During this unique event, every new car at Sunrise Volkswagen will be available at fair no-haggle prices guaranteed through Edmunds.com's Price PromiseSM service. Additionally, Edmunds.com experts will be on hand to objectively answer car shoppers' questions and advise them throughout the sales process.
"As the Northeast's leading Volkswagen dealer, we're always looking for opportunities to make our customers feel comfortable during their car shopping experience," said Carlos Girard, General Manager of Sunrise Volkswagen. "Having representatives of the trusted brand Edmonds.com available on site will help make the process even easier. We're so excited to offer the Long Island community this exclusive experience."
"All of Edmunds.com's current initiatives — including this 'takeover' and the new Price Promisesm service now available on our Web site — help car shoppers have an easier car buying experience," says Edmunds.com President Seth Berkowitz. "This weekend's takeover proves that an easier car shopping experience is in the best interests of both car buyers and dealers, and demonstrates that forward-thinking dealerships like Sunrise Volkswagen are on board to deliver."
Edmunds.com Price PromiseSM program is designed to give shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership. According to a survey conducted by Edmunds.com, the biggest unmet need of car shoppers is getting an actual price for a car. Price Promise tackles this issue head-on by offering instant, locked-in prices on cars listed on Edmunds.com's inventory pages by participating dealers.
Edmunds.com will take over the dealership this weekend from 9am to 9pm on Friday, 9am to 6pm on Saturday and 12pm to 5pm on Monday.
About Sunrise Volkswagen
Sunrise Volkswagen was established in 2005 and quickly became recognized as the Northeast's Leading Volkswagen Dealer in New and Pre-Owned Sales Three Years Running, 2010 — 2013. Conveniently located on the Sunrise Highway in Lynbrook, New York, we offer the largest inventory of new and pre-owned Volkswagens on Long Island. We are committed to providing a unique and personalized sales and service experience that keeps our customers coming back.
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.