Edmunds.com Takes Next Step in Mobile Car Shopping with New iPad App

Edmunds.com Takes Next Step in Mobile Car Shopping with New iPad App

SANTA MONICA, Calif. — February 9, 2012 — Edmunds.com, the premier online resource for automotive information, announced that its new Edmunds App for iPad is now available on the App Store. The new app was unveiled last week at the LA AppShow, which was hosted by Edmunds.com at its Santa Monica headquarters.

"A recent study found that 'research' is the single largest cause of stress in the car buying process — even greater than visiting the dealer," said Stephen Gandee, Vice President of Mobile Technology at Edmunds.com. "When developing the new Edmunds App for iPad, we made a deliberate effort to offer a clean, intuitive approach to researching a car in order to alleviate some of that stress."

Mr. Gandee added, "We leveraged iPad's large high resolution display and Multi-Touch interface to create a feature that helps users learn about the latest advances in automotive technology and assists them to determine which models include them as options. In-car technology is rapidly gaining in importance to consumers as they decide on competing models, since they now rely on the integration of their mobile devices in their vehicles."

Edmunds' iPad app is available free of charge to consumers, thanks to an exclusive sponsorship deal with Lexus. The luxury automotive brand will use the platform as part of a campaign to promote its all-new GS Sedan.

Edmunds.com's apps for iPhone, iPod touch and now iPad provide the most important information for new car and used car shoppers, including True Market Value^® pricing, incentives, car reviews, model specs and new car inventory at local dealerships.

The Edmunds App is available from the App Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore.

Car enthusiasts have also given rave reviews to the free Edmunds' Inside Line App, available for iPad, iPhone and iPod touch, which provides customizable automotive information and entertainment, including videos, photos, blog updates and car reviews from the award-winning InsideLine.com team.

Find out more about Edmunds.com's mobile and technology developments through the company's technology blog at http://technology.edmunds.com/.

About Edmunds (http://www.edmunds.com/help/about/index.html)

Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its revered mobile site, Android App and five-star iPhone app makes car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast Web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.