Edmunds.com Relocates Automotive Data Center and Esteemed Analysis; Builds Content Distribution Partnerships
SANTA MONICA, Calif. — December 14, 2011 — Edmunds.com, the premier online resource for automotive information, today announced that it has integrated its popular automotive industry news site AutoObserver.com into Edmunds.com at www.edmunds.com/industry-center/. In addition, the company has begun to build a network of distribution partners for its highly sought-after industry analysis.
Edmunds.com's valuable data sets and unique commentary from Vice Chairman Jeremy Anwyl, Chief Economist Lacey Plache, PhD, Senior Analysts Michelle Krebs and Jessica Caldwell and other experts will be more clearly branded under the Edmunds.com domain and will be distributed through channel partners to reach a broader audience.
"The analysis generated by our experts is invaluable for auto industry insiders, and this realignment delivers our quality content in even more accessible ways," said Edmunds.com CEO Avi Steinlauf.
The Industry Center launched today with a new article "A December to Remember?" at http://www.edmunds.com/industry-center/commentary/a-december-to-remember.html by Dr. Plache, in which she forecasts an impressive sales month based on five promising indicators. Among them is a more eager consumer mindset. "Edmunds.com finds that monthly website traffic since August has averaged 11 percent higher than the average monthly traffic from January to July, indicating a renewed curiosity in the new car market, and recent retail activity and reports of declining personal savings suggests that consumers are generally more inclined to shop these days," stated Dr. Plache.
While the auto industry is the intended audience for Edmunds.com's new Industry Center, the company regularly applies its analysts' expertise to empower consumers through tools like True Market Value® Predicted Price Trends at http://www.edmunds.com/tmv-alerts.html and insights about news that affects the automotive marketplace at http://www.edmunds.com/car-news.
About Edmunds.com, Inc. (http://www.edmunds.com/about/)
Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its revered mobile site and five-star app makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. Its automotive enthusiast Web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and app features the wireless Web's highest quality car photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.