Edmunds.com Reaches Facebook Milestone, Boasts Largest Social Media Presence Among Car Shopping Sites
SANTA MONICA, Calif. — July 23, 2012 — Edmunds.com has officially surpassed 100,000 Facebook likes, and is now the most popular automotive information website on both Facebook and Twitter. As of this morning, Edmunds.com's 101,700 Facebook likes and 34,400 Twitter followers topped all other independent automotive shopping or research sites.
"Consumer engagement is a top priority for Edmunds.com and sites like Facebook and Twitter have been our front lines to interact with online car shoppers," says Michelle Denogean, Vice President of Marketing at Edmunds.com. "Our social media team has worked tirelessly to create fun and memorable experiences that resonate with everyone from first-time car buyers to seasoned auto enthusiasts."
Edmunds.com crossed the Facebook milestone just days after launching its first ever cross-platform ad campaign. The debut TV ad "Ask the Car People" premiered July 9th on airwaves in four local markets, and has been featured on each of Edmunds.com's social media channels. Online users can watch the ad any time at http://www.edmunds.com/about/ask-the-car-people-commercial.html.
To celebrate its 100,000 likes, Edmunds.com has posted a gallery of $100,000+ dream cars selected by members of Edmunds.com's editorial staff. Fans are invited to share their opinions on these fantasy cars on Edmunds.com's $100K+ Cars for 100K+ Likes post on Facebook.
Edmunds.com's social media presence extends well beyond Twitter and Facebook. Edmunds.com on YouTube offers reviews and instructional videos, while Edmunds' InsideLine.com on YouTube showcases video of some of the rarest, fastest and most expensive cars in the world. Pinterest users can pin Edmunds.com at http://pinterest.com/edmundsinc/ and Google+ users can track Edmunds.com content at https://plus.google.com/106326607174519341980/posts.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Edmunds.com Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook.