Edmunds.com Named Top Independent Auto Industry Influencer on Twitter

Edmunds.com Named Top Independent Auto Industry Influencer on Twitter

SANTA MONICA, Calif. — January 19, 2011 — Edmunds.com, the premier online resource for automotive information, is the top non-automaker — and #3 overall — on the list of the Top 100 Auto Industry Influencers in North America, according to an analysis of Twitter activity conducted by the Automotive Digital Marketing (ADM) Professional Community. Twitter@edmunds earns its ranking by appearing on 60 automotive-themed Twitter lists. The feed falls just behind Ford's and GM's feeds on the ADM ranking.

"Edmunds' position in the ADM ranking reinforces our reputation as a powerful resource for both automotive consumers and industry insiders alike," said Scott Oldham, editor in chief of Edmunds.com. "Social media is a crucial tool in our efforts to connect with the automotive community, and it's gratifying to see those efforts recognized."

Twitter@edmunds isn't the only Edmunds.com property included on the list. The feed for Edmunds' AutoObserver.com comes in at 20th overall, while Edmunds' InsideLine.com places 70th.

Edmunds.com built its social media status by providing timely and informative industry updates for its nearly 12,000 subscribers. In the last 24 hours alone, Edmunds informed its followers about the latest 2011 North American manufacturer projections, and offered a mechanical breakdown of the 2011 Chevy Volt.

The full ranking of the Top 100 Auto Industry Influencers of North America can be found on the Automotive Digital Marketing Professional Community web site at http://www.automotivedigitalmarketing.com/profiles/blogs/top-100-auto-industry.

About Edmunds (http://www.edmunds.com/help/about/index.html)

Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.