Edmunds.com Makes it Easier for Dealers to Close Sales with Exclusive Edmunds Price PromiseSM Service
SANTA MONICA, Calif. — February 8, 2013 — Edmunds.com, the premier resource for car shopping and automotive information, today announced the national rollout of Edmunds Price PromiseSM, an exclusive online service that provides car shoppers with special up-front prices from participating dealers. Introduced this week at the National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Fla., Price Promise is proven to convert more car shoppers into car buyers by delivering a higher volume of quality leads, while also jumpstarting the negotiation process.
Dealers enrolled in the Edmunds Price PromiseSM program provide special upfront prices on available cars and trucks to the millions of car shoppers who use Edmunds.com every month. These prices can be viewed online only by shoppers who provide their contact information, which is immediately sent to the dealer's CRM system. Edmunds Price PromiseSM dealers can also streamline transactions by assigning a single point of contact to walk a car buyer through the process, as well as publishing other key differentiators, such as a shortened sales process, service offers and warranties.
"Edmunds Price PromiseSM tackles the number one challenge that frustrates car buyers and often causes dealers to lose sales: pricing transparency," says Seth Berkowitz, President and Chief Operating Officer of Edmunds.com. "By providing an upfront price, our dealer partners generate an immediate positive interaction with customers and quickly build a bridge of trust as they work toward a deal."
In the weeks leading up to the announcement, 46 dealers in four separate markets participated in Edmunds.com's pilot program for Edmunds Price PromiseSM and the results were remarkable. Edmunds Price PromiseSM dealers report a 50 to 80 percent increase in leads through Edmunds.com and are from four to ten times more likely to convert a listing into a lead.
Only participants in Edmunds.com's Premier Dealer program are eligible for Edmunds Price Promisesm listings. Dealers can learn more about the program at http://www.edmunds.com/dealers/ or by calling 1-855-EDMUNDS. Dealers are also encouraged to inquire about Edmunds Price PromiseSM and the Premier Dealer program at Edmunds.com's NADA booth located at #3889 on the expo floor.
About Edmunds.com, Inc.
At Edmunds.com, we're committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.