SANTA MONICA, Calif. — July 22, 2013 — Car dealers now have a new way to engage and build trust with visitors to their Web sites, thanks to a new online tool from Edmunds.com, the premier resource for car shopping and automotive information. Edmunds.com's True Market Value® (TMV®) Trade-In Tool is a widget for dealer Web sites that allows shoppers to obtain a third-party assessment of their car's trade-in value while shopping for a new or used car.
"Visitors to our Web site clearly want to know the True Market Value® for their trade-in," says Paul Passerelli, General Manager at Long Island City (NY) Hyundai. "Since the moment we first made Edmunds.com's TMV® Trade-In Tool available on our site, it has quickly become our number one source of all leads with our highest closing ratio."
The release of the new trade-in tool comes on the heels of Edmunds.com's national rollout of the Price PromiseSM program, which offers upfront guaranteed pricing on vehicles listed by participating dealers on Edmunds.com's inventory pages. Both Price PromiseSM and the TMV® Trade-In Tool are part of Edmunds.com's efforts to build and reinforce a bridge of trust between car shoppers and dealers.
"The best car dealers are constantly exploring new ways to create a friendlier and more stress-free experience for their customers," says Edmunds.com Vice President of Product Integration Katti Fields. "With the TMV® Trade-In Tool, dealers can provide a useful service while associating themselves with a trusted brand."
Customers who use the TMV® Trade-In Tool provide detailed information about their vehicles — including zip code, style, color, options, condition and mileage — and their preferred contact information. A range of True Market Value® prices are then displayed, and the contact information is passed along to dealers who can then engage with their new customers.
Only dealerships participating in Edmunds' Premier Dealer Program are eligible to display the trade-in tool on their sites. Dealers can learn more about the program by calling 1-855-EDMUNDS or by logging on to http://www.edmunds.com/dealers/.
Additional tools and features for dealer Web sites can be accessed through Edmunds.com's API. More details can be found at http://developer.edmunds.com/.
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.