Edmunds.com Launches Inside Line Multimedia Automotive Magazine


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Edmunds.com Launches Inside Line Multimedia Automotive Magazine

SANTA MONICA, Calif. — January 10, 2005 — Edmunds.com , the premier online resource for automotive information, today launched a high-speed, on-screen car magazine called Inside Line .

Available free, the new publication uses online technology to its fullest potential, presenting hot cars and trucks as they were meant to be seen — in motion. The new media outlet uses video, photography, interactive rich media and online community in innovative ways to exceed the expectations of automotive enthusiasts who have long subscribed to traditional car magazines.

Contents include insightful road tests, provocative columns, breaking news every day, plus feature articles on styling and design, advanced technology, personalities, motorsports, events and more. Responsibility for delivering this content belongs to a team of experienced, prominent automotive journalists who are regularly given high-level access to the auto industry's products and people.

Leading the charge is Editorial Director Kevin Smith, who has worked at the most influential traditional car magazines and left automotive publishing monolith Primedia to move into the future of publishing with Inside Line . Richard Homan is already demonstrating prowess as Executive Editor, having held that title at Road & Track for nearly five years in the '90s. As Senior Editor of Inside Line , Scott Oldham lends automotive credibility both as a well-respected car magazine writer and a die-hard enthusiast.

Significant contributions are also being made by the highly regarded editorial staff of Edmunds.com, including Editor In Chief Karl Brauer, who serves on the prestigious North American Car and Truck of the Year jury, and Senior Road Test Editor Ed Hellwig, whose automotive insights are regularly quoted by other media.

Columnists include Ken Gross, Michelle Krebs and Steven Cole Smith, writers whose names are familiar to any car magazine aficionado. Detroit-based Global Auto Systems, a consulting, research and information service provider headed by industry veterans Paul Lienert and Jim Park, will provide its daily news and auto information to Inside Line . An in-house video production team, experienced photographers and creative Web designers also play valuable roles for Inside Line , as do those responsible for keeping car enthusiast discussions on-track in the Internet's largest automotive community forum.

"For us, this project is a clear-cut case of 'kids in a candy store," stated Editorial Director Kevin Smith. "The team creating Inside Line knows firsthand what else is out there, and, with the full support and encouragement of its established parent company Edmunds.com, has dreamed up an exciting alternative to the traditional car magazine. We're sure it will resonate with a great number of magazine readers and Web users."

About Edmunds.com, Inc.

Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market Value® pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. For example, the company supplies content for the auto sections of NYTimes.com, AOL, About.com, iVillage.com and IGN.com, provides weekly data to Automotive News and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes a high-speed, on-screen car magazine called Inside Line available free at www.insideline.com. Edmunds.com was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM and was ranked first in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal. The company is headquartered in Santa Monica, Calif. and maintains a satellite office outside Detroit.

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