Edmunds.com Launches First Television Ad Campaign: "Ask the Car People"
SANTA MONICA, Calif. — July 9, 2012 — Edmunds.com, the premier online resource for automotive information, debuted a new television spot today to kick off its first ever cross-platform ad campaign: "Ask the Car People." The 30-second spot cleverly demonstrates that cars are always on Edmunds' employees mind. It was shot at Edmunds.com's Santa Monica, CA headquarters, which has won a number of design awards.
"As we host about 18 million visitors at Edmunds.com's online and mobile platforms every month, many people might be surprised to learn that this is our first television ad," says Edmunds.com Vice President of Marketing Michelle Denogean. "Word of mouth has taken us a long way in driving our remarkable decade-plus exponential growth, and now it is time for us to proactively reach even more new and used car shoppers with the message that Edmunds.com's free tools make it simple for them to find and purchase the car that meets their every need."
Edmunds.com worked with New York-based ad agency Kaplan Thaler Group to produce the campaign. The TV spot can be seen on the air starting today in four markets: Pittsburgh, Portland, Providence and Raleigh, and is also supported by a series of online display ads. The "Car People" may also make surprise appearances on Edmunds.com's Facebook, Twitter and Google+ pages, and in Edmunds.com's vast video library at http://www.youtube.com/edmundsvideo .
"Edmunds.com's people and their passion for cars is an impressive point of differentiation, and we wanted the campaign to bring this to life in a very fun and memorable fashion," said Linda Kaplan Thaler, CEO and Chief Creative Officer of Kaplan Thaler Group. "We are so pleased to partner with Edmunds.com at this time, helping to drive even greater awareness of the brand as it accelerates its evolution and growth in the marketplace."
The debut ad is viewable online at http://www.edmunds.com/about/ask-the-car-people-commercial.html and alongside an interesting and fun overview of Edmunds.com's culture at http://www.edmunds.com/about/.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Edmunds.com Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook.