SANTA MONICA, Calif. — January 10, 2014 — Edmunds.com today announced that it has retained public relations agency MWW, one of the top five independent public relations firms, to cement the company's position as the leading destination for car shoppers looking for an easier car buying experience.
The organizations have begun to build plans for an innovative outreach program that impresses upon shoppers Edmunds.com's commitment to making car buying easy via its trusted network of dealers.
"As you may have seen in our new national TV campaign, our new Price Promise service allows car shoppers to get an instant upfront price that the dealer will honor," said Edmunds.com Chief Marketing Officer Michelle Denogean. "This is one of the many innovations Edmunds.com is putting forward as we focus on making car buying easy. This is our goal above all else, and everything we do-- research, product development, data analytics, etc. -- have been thoughtfully refocused on working with our dealer partners to make this happen. We want car shoppers around the country to know that we are deeply committed to the promises being made."
"A trusted source for car shoppers, Edmunds.com is poised to elevate its brand as an innovative, best-in-class shopping destination," said JP Schuerman, EVP — General Manager, Western Region, MWW. "We are excited about this partnership, which draws upon our team's expertise across the consumer lifestyle, automotive and brand marketing categories for an integrated effort that will highlight Edmunds' promise of an easier car buying experience."
Edmunds.com's first national television advertising campaign kicked off during NBA games on Christmas Day 2013. The spot can be viewed at http://www.youtube.com/watch?v=5SijvnZS_7k
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with over 9,500 dealer franchises across the U.S. Shoppers can browse our inventory listings for available cars and trucks, and with Edmunds.com's Price PromiseSM, they can get an instant, upfront price on those same vehicles. Recently named by Maritz Research as one of the most trusted online consumer review sites - and the only automotive site listed in the top ten - Edmunds.com is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you're at the dealership, we're always by your side. Just call our free Live Advice Line at 1-855-782-4711 or use our acclaimed Edmunds.com iPhone and iPad apps or Edmunds.com Android App. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.