FOR IMMEDIATE RELEASE
Edmunds.com Celebrates Sports Cars with Streaming Video; Corvette Wins "American Exotics" Comparison Test
SANTA MONICA, CA — April 2, 2001 — Edmunds.com, the Web's leading consumer resource for unbiased automotive information, recently named the Corvette Z06 winner of the "American Exotics Comparison Test" in an extensive online video and text report that also featured the Dodge Viper GTS ACR and the Ford SVT Mustang Cobra R.
Each vehicle was tested under normal road conditions and at Willow Springs International Motorsports Park, and evaluated in such criteria as performance, features, price, functionality and subjective observations by the road test editors. While all the this "American automotive firepower" provided maximum driving pleasure for the Edmunds.com editors, the Corvette Z06 was selected as leader of the pack, followed by the Ford SVT Mustang Cobra R and finally the Dodge Viper GTS ACR.
"However," writer Brent Romans asserts, "not depicted in the Final Rankings chart is an interesting tidbit contained in the Personal Rating score. The three main Edmunds.com editors participating in this test each picked a different car as the one he would personally buy. This represents the emotional side of sports car ownership, a key determinate in owning cars of this type."
Visitors to Edmunds.com can get all the details about the American Exotics Comparison Test, including editorial evaluations and specifications. For the lucky ones who are actually in the market for this type of vehicle, MSRP, dealer invoice and Edmunds.com True Market ValueSM pricing is also right at hand.
It is the streaming videos, however, that give the consumer a true sense of the power of these vehicles. Launched in January 2001 with expertly edited coverage of the Detroit and Los Angeles auto shows, Edmunds.com's video gallery now contains more than 60 segments, and will grow to over 400 videos by December. In addition to comparison tests like American Exotics Comparison Test, the gallery includes looks at the latest vehicles introduced by the manufacturers and concept cars only seen at the auto shows, test drives, features, and "how-to" videos.
"We've seen a huge resurgence of interest in the American sports car recently, so we felt this test was timely and appealing, especially with the new video application available to our visitors," said Chris Wardlaw, Editor in Chief, Edmunds.com. "The video initiative is a powerful aid in our efforts to provide the excitement of an enthusiast publication combined with practical information that our visitors look for when researching vehicles on our site."
To learn more about the American Exotics Comparison Test and view streaming video, visit:http://www.edmunds.com/reviews/comparison/articles/45197/article.html
Headquartered in Santa Monica, CA, Edmunds.com, Inc. is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on key aspects of buying, selling, and owning a vehicle. For example, Edmunds has launched its True Market Value products to inform the general public of the actual transaction prices of cars and trucks while the Edmunds.com PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in the informative, consumer-friendly environment of the Edmunds web site. Visitors are also provided extensive automobile reviews, consumer information, safety updates, incentive and rebate news, expert analysis of developments in the automotive world, and the Town Hall, an interactive community of more than 500,000 active members. Edmunds.com received Yahoo! Internet Life's Gold Star Site honor for excellence in the category of "Best Car-Buying Tips," was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, rated number one automotive and second overall web site in the Dialscore loyalty study, was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most Useful Financial Websites, named both a Digital Favorite and one of the Top 10 Editors' Picks in TIME's On Magazine, among Entrepreneur Magazine's Top 100 Web Sites for Entrepreneurs and is regularly mentioned as a valuable resource in these and other publications.