SANTA MONICA, Calif. — June 17, 2013 — Lexus of Stevens Creek the largest volume luxury vehicle dealership in Northern California, will make automotive history this weekend by fixing the price of every new car on its lot to market values provided by Edmunds.com, America's premier resource for car shopping and automotive information.
In this first-ever Edmunds.com Price PromiseSM Takeover Event, every new car at the San Jose dealership will be priced at Edmunds.com's True Market Value® (TMV®), which means that shoppers are guaranteed to pay no more than the average price paid for identical cars in Northern California. These no-haggle prices will be available to every shopper at Lexus of Stevens Creek from June 21st through June 23rd. Edmunds.com will also have a staff of experts on site throughout the weekend to answer shoppers' questions and advise car buyers throughout the sales process.
"Never before have shoppers had the opportunity to buy a car in an environment with this much third-party validation," says Lexus of Stevens Creek President and General Manager Brendan Harrington. "We think car shoppers will really appreciate this unique buying experience, and we expect that everyone involved will take away new ideas that can positively change the dealership experience. We are already honored as a Lexus Elite dealer, but we always try to increase transparency and make our guests more comfortable."
Edmunds.com's Price PromiseSM program is designed to give shoppers a convenient and reliable way to know exactly what price they'll pay at the dealership. According to a survey conducted by Edmunds.com, the biggest unmet need of car shoppers is getting an actual price for a car. Price Promise tackles this issue head-on by offering instant, locked-in prices on cars listed on Edmunds.com's inventory pages by participating dealers.
"Through all of our current initiatives — including this 'takeover' event and the new Price Promise service now available on our Web site — Edmunds.com is determined to show car shoppers an easier car buying experience," says Edmunds.com President Seth Berkowitz. "This weekend's event will prove that more information and transparency are in the best interest of both car buyers and dealers."
Lexus of Stevens Creek is located at 3333 Stevens Creek Blvd in San Jose, Calif. The showroom will be open this weekend from 9am to 9pm on Friday, 9am to 8pm on Saturday and 10am to 7pm on Sunday.
About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.