Edmunds.com Analyst Column Debuts on Forbes.com with Preview of Automotive Super Bowl Ads
SANTA MONICA, Calif. — February 2, 2012 — Edmunds.com Senior Analyst Michelle Krebs, a veteran automotive journalist of almost three decades, has been named an automotive contributor to Forbes.com. Krebs will publish five columns monthly on automotive trends and insights, drawing from Edmunds.com's wealth of vehicle pricing and consumer shopping data. Krebs' column debuted this week with a preview of automotive advertising at this weekend's Super Bowl.
"Chrysler demonstrated last year that the key to a winning Super Bowl ad is a compelling storyline, engaging characters and buzz factor that carries beyond the game itself," wrote Krebs. "This year's advertisers are already trying to exploit the pre-game buzz for their expensive ads, but the question is: have so many been released at once that none will break through the noise?"
Krebs writes that automakers advertising in this year's Super Bowl telecast will have their work cut out for them if they expect to duplicate Chrysler's critically-acclaimed success last year. Interest in the Chrysler 200 on Edmunds.com soared 1,619 percent — the biggest one-day hike of any automotive advertiser ever — after the vehicle's "Born of Fire" ad featuring Eminem premiered during the big game in 2011. The ad marked a turning point for Chrysler, who went on to enjoy a year-over-year sales increase of 26 percent in 2011, which was more than any other automaker selling cars in the U.S.
Once again this year, Edmunds.com will provide real-time site traffic updates that show exactly how much Super Bowl advertisers and sponsors are motivating consumers to research their models and brands. Live updates are available during and after the game via Twitter (@edmunds) and the Edmunds.com Facebook page at https://www.facebook.com/edmunds.
In addition to her work with Forbes.com, Michelle Krebs continues to serve as editor of Edmunds.com's Industry Center. For the latest automotive news and trends, please visit the Industry Center at http://www.edmunds.com/industry-center/.
Forbes Media encompasses Forbes and Forbes.com (www.forbes.com), the leading business site on the Web that reaches on average 25 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, Argentina, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.
Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together with Forbes.com, these sites reach on average 30 million business decision makers each month.
Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is President and Chief Executive Officer. Lewis D'Vorkin is Chief Product Officer. Kevin Gentzel is Chief Revenue Officer.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its revered mobile site, Android App and five-star iPhone app makes car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast Web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.