Car Dealers: Don't Neglect Mobile Strategy, Says Edmunds.com


SANTA MONICA, Calif. — October 15, 2013 — Mobile devices such as smartphones and tablets are changing the way consumers shop for their vehicles, making it critical for dealers to invest in mobile web sites and mobile ads. That's the key message that will be conveyed tomorrow by Edmunds.com, the premier resource for car shopping and automotive information, at the 15th Digital Dealer Conference & Exposition in Las Vegas, Nev.

Consider these statistics:

  • There are an estimated 137.5 million smartphone users in the U.S. right now, and that number is expected to jump almost 40 percent by 2016.
  • Today about 35 percent of Edmunds.com site traffic originates from mobile devices, up from about five percent of site traffic in 2010.
  • A recent study found that mobile users are 88% more likely to do business with an auto dealer that has a mobile site.

"As mobile Internet usage grows, dealers who have embraced a mobile strategy are in a far better position to reach a customer who is ready to buy," says Kerri Wise, Edmunds.com's Sr. Director of Dealer Training. She will share additional data and guidance on how dealers can best serve car shoppers given this trend during her Digital Dealer presentation at 3:30pm on Wednesday, October 16.

Edmunds.com offers a wealth of statistics and insights into today's car shopping behaviors with its 2013 Car Shopping Trends Report available for free download at http://www.edmunds.com/industry-center/car-shopping-trends/.

About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.

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