Affiliate Program

Program Description

What is the Edmunds.com affiliate program?

  • Do you have a site that attracts visitors who are interested in buying new cars? If so, we have an opportunity for you to monetize your site and make money through the Edmunds.com Affiliate Program.
  • Our program allows your sites visitors to interact with car dealers using trusted and established Edmunds.com tools and services.

This is how it works:

1. Incorporate an Edmunds.com banner, widget or text link on your site
2. Visitors click on your Edmunds links and are directed to Edmunds.com
3. Your visitors submit a new car lead form or request a Price Promise certificate on Edmunds.com
4. You get paid a commission
5. It's that easy and we handle the rest

Who is Edmunds.com?

  • Edmunds.com is the Internet's pioneer and leader in providing unbiased automotive information, tools and services for consumers.
  • Edmunds.com is the most comprehensive source of automotive information available to consumers.
  • Edmunds.com is the premier car shopping web site and the number one source of new car leads in the industry.
  • Since 1966, millions of consumers have turned to Edmunds when car shopping.

What does the Edmunds.com affiliate program offer?

  • Free to join including no start up or maintenance fees.
  • $5.00 - $9.00 commission for each new car lead form submitted or Price Promise Certificate requested from your marketing efforts.
  • Custom commission terms and bonus incentives available to top affiliates.
  • 30 day referral period, ensuring that you receive all the commissions you are entitled to.
  • Over 100 banners, widgets and text links to help promote us on your site.
  • Online access to detailed performance reports.
  • Monthly commission payouts
  • Use of our API which includes free data such as vehicle specs (e.g. make and model names, trim, options, colors, equipment, engine, mileage rating), consumer ratings and reviews, stock photos, vehicle pricing and maintenance schedules
  • Monthly newsletter
  • Full time affiliate manager dedicated to providing you with the support you need to optimize placements and increase conversion rates.

Who are Edmunds.com affiliates?

  • Auto enthusiast sites
  • Car buying advice sites
  • Financial advice sites
  • Shopping directories

What are the program rules?

  • Only U.S. based affiliates are accepted into the program.
  • Incentive sites are not eligible to participate.
  • Only sites that are live will be accepted.
  • All new car lead form submissions and price promise certificate requests must originate from the use of our Commission Junction links and take place on Edmunds.com.
  • Use of the Edmunds.com name and trademark in an email marketing campaign must be approved by the affiliate manager.
  • Search bidding on the Edmunds trademark or any variation of or use of the trademark as title, description or display URL is prohibited.

How do I get started?

  • Register with our affiliate network partner Commission Junction using their online application. After you get approved, apply for the Edmunds.com affiliate program.
  • We will review your application within 2 business days and send you a welcome email with further instructions.

How do I learn more about the Edmunds.com API?


If you have any questions about our affiliate program, please do not hesitate to contact the Affiliate Marketing Manager.

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